Fractional growth and agency leadership

You may be entering a new stage, developing your leadership team or needing experienced growth leadership before making a full-time appointment. The starting point is the challenge and the responsibility you want me to take.

We look at where growth should come from and what needs to change to achieve it. That may mean a sharper proposition, a more focused market, stronger existing accounts or a new route into the business.

• Growth strategy, positioning and market priorities.
• Client development, retention and account expansion.
• Partnerships, market entry and support for major opportunities.
• Pipeline visibility, commercial reviews and clearer accountability.

Growth has to work for the whole business. I can also support leadership alignment, commercial decision-making and the ways of working that help your team protect profit.

Where needed, the remit can include Managing Director responsibilities. We define the authority, decisions and responsibilities involved before starting.

We agree the commercial priorities and the leadership responsibility I will take. I work alongside your team to turn those priorities into a practical plan, establish clear ownership and review progress against agreed measures.

We agree a regular working rhythm, the time the business needs and how progress will be reviewed. Measures may include client growth, qualified opportunities, margin and progress against agreed priorities. Your team remains responsible for day-to-day sales, creative and delivery work, with my leadership and support.

Leadership experience you can draw on

I founded and led a UK Top 50 brand experience agency, with responsibility for strategy, finances, people and operations. I later led client development and commercial growth within a wider agency group.

In my own agency, I combined a core team with selected external experts to improve efficiency and productivity while matching expertise to the work.